Guest Post by Michael Bisceglia:
For most men, a trip to the jewelry store means a lucky lady is about to receive a present. While men may be familiar with jewelry, they mainly are not buying these high-priced items for themselves. However, a growing number of men are discovering the elegance of owning and wearing fine watches and staying up with the latest trends. Stauer, a leading men’s watch and jewelry retailer, has found that the current trend is shifting away from “big and bulky” pieces to a more casual watch combining sport and class.
According to Stauer, while men remain interested in having traditional, classic-looking watches, especially for formal attire events, men are shying away from the conservative watches that remind them of their father’s watch.
Today’s male wants a watch that is subtle, yet conversation-starting. The purpose of the watch is not just to tell time, but to also exude confidence and make a statement.
One of the major trends being seen is the decline of the large, cumbersome watch in favor of a timepiece that is thinner, lighter and more laid back. The color of the band and strap is also receiving more attention as men are becoming more conscious and aware of matching colors.
While the trend used to be ‘bigger is better,’ more and more men are converting to smaller and sportier pieces. It appears men have shifted from these massive watches that demanded attention to something that is more subtle and quiet, while remaining attractive.
To adapt to the changing attitudes tied to men’s purchasing patterns, learn the background story behind the piece. Whether it is a watch inspired by the one owned by Abraham Lincoln or one designed to survive the brutal elements found in the Swiss Alps, men feel a connection to jewelry which comes with a story explaining the inspiration behind the piece.
For example, one of Stauer’s top-selling watches is the Meisterzeit Timepiece. Inspired by the first watch with an automatic mechanical drive requiring no batteries or the need to be manually wound, the Stauer Meisterzeit is handcrafted to meet the demanding standards of vintage watch collectors. Every interior dial is carefully engineered to replicate the “complications” of the earliest multi-function watches. With an exhibition back, wearers can see into the heart of the watch and see the rotor spin.
For the man who prefers a unique background story in addition to a unique-looking watch, Stauer offers the 1779 Skeleton Watch. Inspired by a rare museum piece with a 227-year-old design, wearers of this watch can see right through to the precision parts and hand assembled movement and into the heart of the unique timepiece. It’s like seeing an x-ray inside its gold-filled case.
Michael Bisceglia is president of Stauer. Founded in 2005, Stauer is one of the largest direct retailers of jewelry, watches and accessories in the United States with annualized sales over $200 million. Visit www.stauer.com.
image via Stauer